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6 Essential SEO Concepts to Boost Your Website’s Performance

6 Essential SEO Concepts to Boost Your Website’s Performance

The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing.

With search engines constantly evolving their ranking algorithms, staying updated on the latest SEO concepts is essential to ensure your website gets the visibility it deserves. These six fundamental SEO concepts help you enhance your website’s performance and drive organic traffic.

1 – Understanding Content Blocks
Gone are the days when SEO solely revolved around keyword optimization. Search engines now prioritize understanding the topics and subtopics covered in your content. Instead of simply targeting a list of keyword phrases, organize your content into topic taxonomies. This approach helps search engines comprehend the main topic and relevant subtopics of your webpage, ultimately improving its visibility in search results.

2 – Comprehensive and On-Topic Content
While creating comprehensive content is important, it’s crucial to maintain focus on the main topic. Avoid topic drift, which occurs when your content veers off into unrelated subjects. Keep your content specific and relevant to the intended topic, ensuring it aligns with what users are searching for. By providing unique and high-quality content, you can differentiate your website from competitors and attract more organic traffic.

3 – Harnessing the Power of Featured Images
Google’s Search Generative Experience (SGE) now highlights featured images alongside search results. By optimizing your featured image, you can capture users’ attention and stand out from the competition. Create colorful and centered images that align with the main subject of your content. Avoid using dark or off-centered images that may appear unclear or unappealing in search snippets.

4 – Emphasize Originality
In a sea of websites and content, standing out requires uniqueness and originality. Ensure that your content offers something different and compelling to users. Avoid relying too heavily on competitor analysis and search results. Instead, focus on providing valuable and distinct information that sets your website apart from others. By delivering exceptional and unparalleled content, you can attract and retain a loyal audience.

5 – User-Centric Approach
As search engines become more adept at understanding natural language, prioritizing user intent becomes crucial. Always keep the user in mind when crafting your content. Consider how best to answer their questions and provide valuable solutions. User satisfaction is a key metric that search engines use to determine the relevance and quality of your website. By prioritizing the user experience, you can improve your website’s visibility and rankings.

6 – Leverage the “People Also Ask” Feature
Google’s “People Also Ask” (PAA) feature provides valuable insights into related subtopics users are interested in. Utilize these suggestions to expand and enrich your content. However, ensure that the subtopics you incorporate align with the main topic and enhance the overall user experience. Incorporating relevant PAA subtopics can help your content become more comprehensive and informative, attracting a wider audience.

Source: Search Engine Journal
Image credit: @Freepik

Unique Logic is a Hong Kong-based digital marketing agency backed by 20 years of IT experience. We provide free consultation.
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