Photo and news source: Search Engine Journal
Text has been edited, click here for the original text
New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it’s already being used.
ChatGPT (Generative Pre-trained Transformer) is a large learning model focusing on language.
Using artificial intelligence (AI) and massive amounts of data, it can interact with users in a conversational manner, answering follow-up questions, acknowledging mistakes, rejecting inappropriate requests, and even challenging incorrect premises.
While this OpenAI-developed chatbot isn’t a direct competitor for Google, per se, it is changing the way searches are performed. And this will dramatically alter the shape of search engine optimization.
What Can You Do With ChatGPT?
ChatGPT can participate in discussions and answer questions in a manner that’s very close to a human.
It can write essays, fictional stories, and poems, create content for social media posts, email pitches, landing page copy for PPC, or even ad copy. It can also be a great brainstorming tool.
But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.
It can also be used as a search assistant, providing answers to queries in clear and concise formats to save users from combing multiple web pages to find answers to their questions.
For example, suppose you’re looking for a recipe for beef wellington, rather than sorting through a dozen blog pages and scrolling past a longwinded story about how the blogger’s grandmother once prepared this dish for Winston Churchill. In that case, ChatGPT gives you a list of ingredients and preparation steps.
AI Presents A Brave New World For SEO
ChatGPT is an extremely impressive tool. And it’s easy to get carried away in the excitement of what it offers and could eventually do in the future, particularly for SEO.
However, it’s not without its drawbacks. For one thing, as it is currently operating, it draws on data from no later than 2021, which means it’s unable to provide any information on current events. It’s probably safe to assume that a later version of the chatbot will remedy this issue, but we still don’t know how long it will take for the AI to learn about new events and relate them to other topics.
Further, it is not 100% accurate and unbiased. Depending on its inputs, it can receive and thus repeat incorrect information, while the initial dataset it was trained upon may not be free from dataset bias.
Anyhow, ChatGPT is cool, and all signs indicate that it is only going to get better. It shows the potential to make search engine optimization much faster and more efficient, but you should always use human oversight when working with AI.