If you’re on this page, you’ve probably heard of SEM (Search Engine Marketing). You are certain that it is something about Google Ads — but what you might not be so sure, is how to make the best use of it.
You might have even tried Google Ads yourself, started up account, set up payments and put some copies in Ad campaigns. However, you don’t know if you have reached the full potential of such effort – and indeed, so much effort is required to monitor the Ads’ performance!
In this blog article, we are going to walk you through what SEM is capable of, and how you can find an SEM agency that saves you time and hassle in Hong Kong.
Why is SEM important?
If your business’ success relies heavily on website traffic, you will benefit from running SEM in Hong Kong, as it drives leads and sales.
Help maintain your online presence
Google holds 90%+ search engine market share worldwide. When customers search a keyword on Google, Search Ads appear before the search results. Based on your selected keywords, target, and bid price, you can efficiently maintain an online presence and increase exposure towards your target customers.
Cost-effectiveness
Unlike traditional mass media budget, Google Ads can make sure your budget is well-spent by accurately targeting users that belong to specific demographics, or remarketing for people who have shown interest in your service/product before. You only need to pay when someone clicks on your ads. This Pay-per-click (PPC) model helps you control your budget allocation. This also means you can earn free exposure from Google Ads, even if a user is not clicking.
How do you pick a good SEM agency in Hong Kong?
With all the SEM benefits mentioned, it is a wise investment to find an SEM expert with technical knowledge and experience to monitor the Google Ads of your business. There are some tips to help you find a great SEM partner in Hong Kong.
Tip 1: Don’t be fooled by 7*24
There are many Hong Kong agencies which guarantee that you can have your Ads on top of the search result for a fixed subscription fee. Beware of what that implies: do the customers need to search exactly the same keyword (i.e. exact match) in order to see that top result?
People don’t always use the same way to ask for answers. A true SEM expert knows that optimizing Ads constantly and modifying keywords/Ad copies to fit board match can make a huge difference to the effectiveness of your campaigns.
Tip 2: How good does an SEM agency understand your business?
To stand out from the sea of competitors, your paid advertising on Google needs to hit specific industrial keywords that customers will search for. Your SEM partner should be interested in your business model and ask questions about customizing the Ads for your company. They should be able to provide advice on Ad extensions e.g. callouts, site links, location, etc. to help your Ads become more appealing than competitors’. They can advise what you should put on Google Search Ads and Google Shopping Ads (and tell their differences!).
Tip 3: Ask for report
How do you determine the success of an Ad campaign? Can your SEM agency navigate you through the confusing lots of data and distill insights and interpretation for you? You deserve a regular, thorough, and easy-to-understand report to evaluate the results of your SEM effort and determine how well the SEM agency is doing.
Our SEM Service
In Unique Logic, we are committed to provide you with comprehensive SEM service. From setup, keyword research, copywriting, bidding to ongoing reports, we support you along the way. We don’t limit your search terms because we understand that SEM is a constant optimization process. We aspire to be your trusted SEM professional partner – call us now or email us. Our consultant will be in touch with you.
