How to choose a digital marketing agency that delivers

How to choose a digital marketing agency that delivers?

2022-09-28
working with agency

The right digital marketing agency delivers results, boost your leads and bring sales breakthrough. The not-so-good ones, however, can cost you precious time and money. With a myriad of digital marketing agencies in Hong Kong, picking the one that fits your needs can be difficult. Let’s consider some criteria that can help you narrow your search and find the agency that works for you.

  • 1. Look for track record of success

    Action speaks louder than words. How are the digital marketing agencies doing with their current clients? Do you recognize any brand names from their client lists? Look for not only big brands, but also case studies of SMEs that agency helps seed marketing. Are the clients on the first page of search engine result, when targeted keywords are being searched? If they can stand out in the sea of attention-seeking competitors, their agency must be doing something right.

  • 2. Do your homework

    You are doing your company a favor by doing due diligence — search online about the digital marketing agency you consider to work with. Are they ranking high when you search keywords like digital marketing agency in Hong Kong? If they successfully put themselves upfront reaching potential customers, you can trust that you are in good hands of the knowing.

  • 3. Play on their strengths and beware of their weaknesses

    Some digital marketing agencies are experts in SEO and SEM, some are more on the side of running social media. Let’s say your company is a Hong Kong based design house and you are aiming to enhance customers’ awareness. Why not find an SEO expert to help you pop for those who are searching for answers to a local interior design problem. A dedicated agency in a specific area might work better than a costly one which claims to excel at everything.

    SEO expertise
  • 4. Local knowledge

    Hong Kong has a unique Internet landscape with traditional Chinese, simplified Chinese and English as the prevalent languages. Communicating effectively with customers requires cultural sensitivity for content creation. Can your digital marketing agency pick up all the details and cultural clues in this complex socio-economic environment?

After all, consider hiring a digital marketing agency as an extension of your in-house marketing team. Treat the decision as careful as if you are going through resumes of potential employees. A great match will help your business breakthrough online and reach new heights.
Unique Logic is a Hong Kong based digital marketing agency backed with 20-year of IT experience. We provide free consultation.
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