SCAMPER: A New Trend in SEO & Content Marketing

It’s critical to keep ahead of the curve in the ever-changing realm of SEO and content marketing. The newest acronym that is causing a stir is SCAMPER. Originally designed to spark creativity and solve problems, SCAMPER stands for: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange/Reverse. Each aspect challenges your current approach and pushes you to think differently.

Why SCAMPER?

Keep producing excellent material and act in your readers’ best interests. Promote your material through a variety of venues and diversify your sources of visitors. Create a loyal following that contacts you directly or through social media and email. We can further summarize that as follows: Produce exquisite content and, of course, distribute it to your audience via social media, or perhaps, email.

The big Google SEO leak is currently the subject of a lot of SEO discussion, but the key to success in SEO—or any marketing—is to provide value to your prospects who are interested in your product. The greatest way to do it is still through content, in all of its forms. The only catch, which the leak appears to have further validated, is that you simply need to maximize that information by pushing it everywhere. To get people to know about it and interact with it, including Google, it must be pushed.

You can’t just construct it and expect it to arrive, regardless of what Google has claimed in the past, as any competent SEO expert will tell you. This is nothing new; you’ve always had to produce and market something amazing. It does, however, assist us in validating certain facets of the strategy. The real goal of these endeavors should be to produce something so amazing that it practically sells itself to your audience. Create it, advertise it, and it will rank. They will follow, but make sure your website is optimized to meet the requirements.

The Ultimate SCAMPER Method
We can now run through SCAMPER and use the questions to help us develop new ideas for making our content different, so it stands out and adds extra value.

Substitute
Replace a part of the product, process, or concept with something else. This could involve substituting materials, ingredients, people, or approaches.

• Example: Substitute a series of written instructions with animated GIFs or videos.
• Guide Questions

• • What keywords or topics can we substitute to attract a different audience?

• • Can we substitute the format (e.g., blog post, video, podcast) to engage our audience better?

• • What tools or resources can we replace to improve content quality or efficiency?

• • Can we substitute case studies from one industry with examples from another?

Combine
Merge two or more elements to create something new. This could involve combining functions, features, or concepts to form a new product or idea.

• Example: Combine an infographic with a detailed blog post.
• Guide Questions

• • Can we combine two or more popular blog topics into a comprehensive guide?

• • How can we merge multimedia elements (e.g., video, infographics) with written content to enhance engagement?

• • What if we combine user-generated content with our professional insights?

• • Can we integrate industry reports and expert interviews into a single content piece?

Adapt
Adjust or modify to serve a new purpose or to improve. This involves looking at existing solutions and finding ways to adapt them to the current problem.

• Example: Create a YouTube video covering the same topic as your most popular blogs. Remember, good ideas are the hard part, so make them work in all formats.
• Guide Questions

• • How can we adapt trending topics to fit our brand’s voice and message?

• • Can we repurpose a successful content format from another industry for our audience?

• • What content ideas from competitors can we adapt to better suit our audience’s needs?

• • How can we adjust our content to be more culturally relevant or timely?

Modify (or Magnify/Minify)
Change the size, shape, or other attributes. This could mean enlarging, reducing, exaggerating, or altering certain features to create a different outcome.

• Example: Modify a listicle into a comprehensive guide or add detailed statistics to illustrate your case better.
• Guide Questions

• • How can we modify the structure of our content to improve readability and SEO?

• • What small changes can we make to our content to better match user intent?

• • Can we modify the tone or style to be more engaging or authoritative?

• • How can we enhance our content with additional data, research, or case studies?

Put to another use
Find new uses for an existing product or process. This involves thinking about how the current solution can be applied to a different problem or context.

• Example: Turn a webinar into a series of blog posts. Turn a blog post into a series of Instagram posts.
• Guide Questions

• • How can we repurpose old blog posts into new formats (e.g., e-books, webinars)?

• • Can we turn our frequently asked questions into a series of blog posts?

• • How can we use our internal data to create compelling case studies or reports?

• • Can we use customer testimonials and reviews in our content?

Eliminate
Remove unnecessary or cumbersome parts of the product or process. This simplifies and streamlines by eliminating components, steps, or features.

• Example: Eliminate jargon and overly complex explanations. Focus on distilling the key points to give the most value in the least time!
• Guide Questions

• • What unnecessary jargon or complex language can we remove to simplify our content?

• • Can any sections of our content be cut without losing value?

• • How can we streamline our content to focus on key messages?

• • What multimedia elements are slowing down our page load times and can be removed?

Rearrange (or Reverse)
Change the order or layout of components in a product or process. This could mean reordering steps, reversing roles, or approaching the problem differently.

• Example: Start with the conclusion and then explain how you arrived there.
• Guide Questions
  • Can we present our conclusions or key points first to capture immediate interest?
  • How would our content look if we reversed the usual order (e.g., start with the end)?
  • Can we rearrange our content to follow a different narrative structure?
  • What if we approach our content from a beginner’s perspective rather than an expert?

Summary

Use SCAMPER, a tool that will help you think creatively and imaginatively so that you can stand out from the crowd. By integrating SCAMPER into your SEO and content marketing plan, you may generate creative ideas, encourage originality, and eventually provide your audience with outstanding value. Try SCAMPER now; it might be the nudge you need to make your next great discovery.

Source: Search Engine Land